Strauss, Levi

(1829-1902)
   Born in Bavaria, Strauss immigrated to San Francisco at twenty years of age by way of New York, where, in 1849, he opened a dry goods store at the height of the California Gold Rush. He soon began manufacturing pants made of a cotton fabric from France called serge de Nimes (later called denim). In 1873, his company, Levi Strauss & Co., created a stitching design on the back pockets and in 1886 created the now famous "two-horse" design. In 1936, it added a red tab on the left pocket as a way to identify the brand at a distance, all of which are registered trademarks.
   See also Jeans.

Historical Dictionary of the Fashion Industry. .

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  • STRAUSS, LEVI — (1829–1902), U.S. garment manufacturer and philanthropist. A native of Bavaria, Germany, Strauss followed his two brothers to New York in 1848. In 1850, during the gold rush, he started a dry goods business in Sacramento, California, and three… …   Encyclopedia of Judaism

  • Strauss,Levi — Strauss (strous), Levi. 1829? 1902. American clothing manufacturer who developed heavy denim trousers and founded Levi Strauss and Company (1850). * * * …   Universalium

  • Strauss, Levi — (1829 1902)    American manufacturer, of German origin. Born in Buttenheim, Germany, he went to the US in 1847. He initially began peddling in New York City; later he went to Louisville, Kentucky. In 1853 he went to San Francisco and established… …   Dictionary of Jewish Biography

  • Levi Strauss & Co. — Levi Strauss Co. Unternehmensform Personengesellschaft Gründung 1853 Unternehmenssitz San Francisco, USA Unternehmensleitun …   Deutsch Wikipedia

  • Levi Strauss & Co — Levi Strauss and Co. Logo de Levi Strauss and Co. Création 1853 Personnages clés Oscar Levi Strauss …   Wikipédia en Français

  • Levi Strauss & Co. — Levi Strauss and Co. Logo de Levi Strauss and Co. Création 1853 Personnages clés Oscar Levi Strauss …   Wikipédia en Français

  • Levi Strauss And Co. — Levi Strauss and Co. Logo de Levi Strauss and Co. Création 1853 Personnages clés Oscar Levi Strauss …   Wikipédia en Français

  • Levi Strauss and Co — Levi Strauss and Co. Logo de Levi Strauss and Co. Création 1853 Personnages clés Oscar Levi Strauss …   Wikipédia en Français

  • Levi-Strauss — Cette page d’homonymie répertorie les différents sujets et articles partageant un même nom. Lévi Strauss / Levi Strauss Claude Lévi Strauss (1908 ....), ethnologue et anthropologue français ; Oscar Levi Strauss (1829 1902), bavarois… …   Wikipédia en Français

  • Lévi strauss — Levi Strauss Cette page d’homonymie répertorie les différents sujets et articles partageant un même nom. Lévi Strauss / Levi Strauss Claude Lévi Strauss (1908 ....), ethnologue et anthropologue français ; Oscar Levi Strauss (1829 1902),… …   Wikipédia en Français

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